Who Am I?
I am a content and communications executive with over 15 years of experience. Creative and collaborative, I drive audience growth and raise brand awareness. Specializing in multimedia content production, digital communication, and social media management, I execute transformative storytelling that engages and entertains.
What I Do
Creative Strategy
- Strategic Planning: Develop long-term plans & objectives to guide creative effectively.
- Communication: Clearly articulate ideas, concepts, and strategies to all stakeholders.
- Research: Conduct thorough research to gather insights, trends, and data.
- Concept Development: Generate innovative ideas that align with target audience & business needs.
Inspired Leadership
- Motivation: Inspire & motivate team members to perform at their best by creating a supportive environment and sharing constructive feedback.
- Visionary Thinking: Develop a compelling vision that aligns team members towards common goals.
- Trust Building: Model integrity, reliability, and transparency.
- Coaching and Mentorship: Provide guidance, mentorship, and developmental opportunities.
Impactful Content
- Storytelling: Craft compelling narratives that resonate with target audiences and grow engagement.
- Experimentation: Explore unconventional ideas, take risks, and experiment with different approaches.
- Cultural Sensitivity: Awareness of cultural nuances and diversity.
- Digital Literacy: Understand platforms, tools, and technologies & leverage them effectively.
How I Do It
Online Platforms
Latina Magazine
As the first managing digital editor for this iconic brand, I helped take the magazine from print-only to a multi-platform digital enterprise. I built an online editorial team and launched the Facebook and Twitter handles for the magazine.
CafeMom
As part of the founding editorial team, I helped Cafe Mom build out their first site for Latina moms. I led our bilingual editorial team to over 3.5 million monthly unique visitors and built out our Facebook pages.
HipLatina
As founding Editor-in-Chief, I built this platform into the top destination for millennials Latinas in the U.S. Laser focused on analytics, I refined a winning content strategy and grew our socials into the hundreds of thousands.
How I Do It
Campaigns
Community Care Works
A 360 campaign in Los Angeles county utilizing static & digital billboards, TV/streaming ads, and paid & organic socials to raise awareness about community-based diversion programs that hit 11 million impressions in one month.
End Title 42
I ideated and produced short docs, ads in the Washington Post, and a digital billboard campaign around Capitol Hill in partnership with CUSP. Title 42 was ended by the Biden administration in May 2023.
¡Ándale! ¿Qué esperas?
I produced ads for radio, TV, and stadiums to promote COVID-19 vaccination. By tapping into cultural events, beloved icons, and relatable human stories, we vaccinated over 100,000 people in California in six months.
Grow with me.
Phone
(646) 314-1610
Email
mariela.rosario@me.com